Content Creation

At Content Wardrobe we are passionate about creating content for brands that want to make a difference. With over 25 years’ experience of writing for fast fashion and lifestyle brands, I now choose to bring my writing, storytelling, branding and content marketing skills to sustainable businesses and start-ups who share my core values.

Copywriting for Circular Fashion

Working as a freelance fashion copywriter since 1994, I have helped many renowned fashion eCommerce retailers create their brand voice and produce strong product copy. Brands like Joules, Isabella Oliver, Tiffany Rose, Littlewoods, Cotton Traders and many more. I stepped away from fashion because I was uncomfortable with the impact of textiles on the planet. I recently wrote for an online business in the circular fashion economy and fell back in love with the new shape of the industry! I want to help more fashion and textiles businesses find their own voice and tell their sustainable stories. If you need copywriting for your sustainable label please call me.

Blog writing from £100

Content for Sustainable Brands

If you’re a sustainable brand and need words to support your authentic stories please get in touch. I am passionate about reducing, recycling and reusing. Since 2017 I have worked with international furniture paint influencer Jonathon Marc Mendes creating all written content while building an online global academy. In addition to content writing, my photographers and videographers (including Jonathon himself) are super experienced in staging, filming and editing to create compelling home décor and lifestyle content across all platforms. Together we have the experience, skills, network and access to amazing spaces for location shoots in Lincolnshire. If you want to create engaging content for your sustainable business get in touch.

We can help you achieve so much more for your budget.

Filming and editing from £295

Creative Support for Shops, Artists & Makers

I love ethical and experiential shopping. I know it’s super tough to be a retailer because I am one! I help sustainable small businesses, artisans and creative start-ups write content and develop their brand stories. Especially those looking to attract conscious consumers. Having been Volunteer Arts director for the Market Rasen Portas Pilot, built and branded Jim’s Yard in Tealby in 2013 and renovated The Loft home to Bricktree Gallery in Caistor in 2019, I have experience of building creative sustainable stories and brands to share.

In addition to marketing and content support I can offer practical opportunities to small ethical businesses and makers:

  • Selling space and seasonal pop-ups at Bricktree Gallery
  • Teaching/learning opportunities in our workshop & online group
  • Opportunity to sell your products online & to other retailers
  • Help to develop new products for market
  • Branding, packaging design and imagery
  • Social media posts and imagery
  • Planning and shooting video tutorials
  • Photography days for headshots and products
  • Collaborations and influencer opportunities
  • Editorial submission to Lincolnshire Makes

Whether it’s rewriting your About Us, photography and descriptions for products, designing backdrops for your own photography or filming a brand video, we know what you need and set out your stall beautifully leaving you free to focus on making.

Creative support from £37.50 per hour